Chicken of the Sea, a major retail supplier of packaged seafood based in Mt. Olive, N.J., includes Seattle and Anchorage among the 10 top Salmon Cities in celebration of National Salmon Day, coming up on Oct. 8.
Maureen McDonnell, director of brand marketing and category management for Chicken of the Sea, identified the other eight cities with the highest consumption of salmon as Chicago, Cincinnati, Columbia, Baltimore, Nashville, New York City, San Diego, and Washington D.C.
Internal analysis conducted by Chicken of the Sea said residents of these cities eat more fresh and shelf stable salmon per person than their counterparts in other U.S. cities, have the potential to eat more salmon, or are more likely to try new salmon products, prepare salmon recipes or serve salmon as a meal.
“Despite their reputation as meat eating capitals, several of the cities on our list qualify as sophisticated salmon markets and home to an increasing number of seafood and salmon lovers,” McDonnell said. “We’d like to think that traditional protein lovers in these cities are more likely to occasionally switch out their top sirloin or prime rib for a hearty salmon recipe.
“From a seafood and salmon standpoint, these 10 cities are trendsetters,” she said.
Chicken of the Sea was instrumental in helping to create National Salmon Day in 2015 to make Americans more aware of the significant health and wellness advantages of including fish in their diet.
This year’s National Salmon Day festivities were also prompted by the release in January of 2015 of Dietary Guidelines for Americans 2015-2020, which encourage Americans to choose seafood in place of other protein foods for two years per week.
Chicken of the Sea is partnering with Minute Rice in September for the Salmon Loves Rice Sweepstakes. By using the hashtag #NationalSalmonDay on social media to answer salmon trivia questions, participants get a chance to win a seven-day Alaskan cruise and Chicken of the Sea Flavored Salmon Pouches and Minute Ready to Serve Rice products.