Trident, True North funded for wild Alaska Pollock project

Trident Seafoods and True North Seafoods have been awarded grants from the Association of Genuine Alaska Pollock Producers to develop new products and further marketing opportunities for wild Alaska Pollock.

The awards were announced on Jan. 29 by Craig Morris, chief executive officer of GAPP, who said the grants are the first round of funding under GAPP’s North American Partnership Program, a new initiative funded by an increased investment in GAPP by the Alaska Pollock industry. Award amounts are confidential.

GAPP is providing matching funds for three new Trident Seafoods projects, including a publicity campaign to introduce wild Alaska Pollock to white tablecloth restaurants in seven major U.S. markets, where this fish has had little exposure. Two other awards will fund Trident projects to introduce new wild Alaska Pollock portions and award-winning protein noodles made from Alaska Pollock surimi to North American club stores.

“Funding from this program enables Trident to stretch its marketing dollars even further, to reach more people, in more places, more often and to help us introduce innovative new products like our all new Protein Noodles made with wild Alaska Pollock to consumers,” said Joe Bundrant, chief executive officer at Trident.

GAPP is also providing matching funds for a True North project to introduce IQF wild Alaska Pollock fillets to grocery stores nationwide, promoting the fillets as a sustainable source and tasty fish.

“We feel there is a lot of potential for this species to be more top-of-mind for chefs and consumers and we want to play a role in getting more North American consumers to try this sustainably sourced, delicious fish,” said Andrew Young, senior vice president of global sales and marketing at True North.

GAPP now looks forward to partnering with even more companies to support ground-breaking product innovations and promotion efforts throughout 2019, Morris said.

GAPP, a Seattle based trade association founded in 2003, focuses on marketing of once-frozen Genuine Alaska Pollock, harvested and processed in Alaska, in major whitefish markets worldwide, with an emphasis on European, North American and Japanese markets.

Trident, founded in 1973, is a vertically integrated harvester, processor and marketer of a variety of wild caught seafood from Alaska, with a fleet that includes floating processors catcher-processors, fishing boats and support vessels. The company’s onshore facilities include processing plants in over a dozen Alaska communities, including Cordova.

True North is part of the Cooke family of companies, including global aquaculture divisions under Cooke Inc., and its wholly-owned subsidiary Cooke Aquaculture Inc., a vertically integrated corporation based in Blacks Harbour, New Brunswick, Canada.