A trade association out to make wild Alaska Pollock a popular menu ingredient is partnering with Trident Seafoods, Fishpeople and True North Seafood on a variety of ready to cook and serve options featuring the mild flavored whitefish.
The Association of Genuine Alaska Pollock Producers announced in early May another round of partnering with Trident Seafoods to demonstrate the Seattle-based seafood processor’s award-winning Protein Noodles made of wild Alaska Pollock in box stores in the San Francisco Bay area and on the eastern seaboard, from Virginia to Connecticut.
Joe Bundrant, chief executive officer for Trident, said his company found from its initial store demonstrations that consumers are open to trying the protein noodles, but much more likely to purchase them once they have tried them.
“The additional demos funded by GAPP enable us to reach that many more consumers and help get this revolutionary product into their shopping cart,” Bundrant said. “We’re on a mission to have more people eating more protein noodles in more ways more often.”
Trident Seafoods also announced on May 9 the introduction of the Protein Noodles at the National Restaurant Association Show in Chicago, which runs from May 18 through May 21. Since introducing the Protein Noodles earlier this year at Seafood Expo North America, Trident has been marketing the gluten-free, fat-free product aggressively. A three-ounce serving of these noodles contains 10 grams of protein, 7 carbs and 70 calories.
“Today’s consumers are interested now more than ever in alternative ways to incorporate clean protein into their diets,” said John Salle, senior vice president of marketing and innovation for the seafood processor. “Two of the hottest trends in the restaurant industry are alternative proteins and sustainable seafood. Now you can have them both and discover a new way to get hooked on protein.”
A partnership with Fishpeople, of Portland, Ore., will promote two of the company’s award-winning meal kits: Wild Alaska Pollock with Street Taco Crunch and Wild Alaska Pollock with Shrimp Scampi Crunch.
GAPP has also partnered with True North Seafood of Blacks Harbour, New Brunswick, Canada on its upcoming Martha Stewart product line, including wild Alaska Pollock with a southwest spice blend; and a seafood medley of wild Alaska Pollock, Atlantic salmon; and bay scallops) with an herb spice blend.
GAPP initiated its second round of partnerships with $1 million authorized by its board of directors to help seafood industry partners finance promotion of wild Alaska Pollock products.
GAPP’s aim is to promote wild Alaska Pollock in major whitefish markets worldwide, with a focus on Europe, North America and Japan.
