Wild Alaska Pollock will soon be coming out in a new form, as High Liner Foods’ Alaska Wild Wings, a protein rich seafood adaptation of the popular chicken wings appetizer.
The wing is High Liner’s first foray into use of wild Alaska Pollock.
High Liner, with support from the Association of Genuine Alaska Pollock Producers, is working to promote the new product offering in retail groceries and club stores nationwide. Promotions will include in-store sampling centered around high-volume snack purchasing events, like Super Bowl, with creative in-store displays, store flyers, magazine and digital advertising on social media, GAPP said
It’s the perfect combination of a great source of protein, with a great story, wrapped up in a tasty coating to deliver the ultimate snacking experience,” said Craig Murray, senior vice president of marketing and innovation at High Liner Foods.
The collaborative effort is part of the North American Partnership Program conceived by the board of directors at GAPP to support companies looking to bring new, innovative wild Alaska Pollock products to market or introduce the fish to food influencers and decision makers at forums where it hasn’t previously had visibility.
The non-profit Alaska corporation GAPP, formed in 2003, is dedicated to marketing once-frozen Pollock products, harvested and processed in Alaska, in major whitefish markets worldwide, with a focus on Europe, North America and Japan.More information about GAPP is online at alaskapollock.org.