The Association of Genuine Alaska Pollock Producers has selected the international sustainability consultancy Quantis to determine potential environmental impacts of wild Alaska Pollock during their lifecycle from the ocean to consumers.
The study will range from raw material extraction to all aspects of transportation, manufacturing, use and end of life treatment, GAPP said in an Aug. 15 announcement from Seattle.
The goal is for this life cycle assessment to serve as the foundation for the industry’s sustainability story, to provide proof points for wild Alaska Pollock customers and consumers seeking more detail on the fishery’s sustainability indicators.
“We believe the results will help our customers get a better picture of the environmental profile of wild Alaska Pollock and confirm its lower impacts relative to other proteins,” said Craig Morris, GAPP chief executive officer.
The full assessment is expected to take approximately seven months. Once the study is completed, Quantis will work with GAPP’s agency of record, Ketchum, to develop materials about the results for customers and consumers in North America and beyond.
GAPP is dedicated to the marketing of once-frozen Pollock products, harvested and processed in Alaska, with a focus on Europe, North America and Japan.