Virtual format set for wild Alaska Pollock meeting

It will be business as usual for the Association of Genuine Alaska Pollock Producers’ second annual wild Alaska Pollock annual meeting in October, but with a pandemic twist.

Due to concerns about social distancing and other health precautions as the novel coronavirus rages on worldwide, the meeting set for Oct. 12 will be held online.

GAPP organizers said they hope this new format will encourage even greater participation from guests around the world to collaborate on continuing to build awareness and demand for wild Alaska Pollock.

“After the success of GAPP’s inaugural Wild Alaska Pollock Annual Meeting last year that brought together some 150 of the industry’s leaders for a jam-packed day of information sharing, we are eager to welcome the industry, our partners and friends back to what will no doubt be an equally successful event,” said Craig Morris, GAPP CEO. “We’re not going to let the wily COVID-19 virus get us down the show must go on! Be prepared to be engaged, instructed and inspired to look at what we can accomplish for our industry’s future, together.”

Meeting registration forms are online at

Companies or organizations interested in sponsorship opportunities are asked to contact Anna Carpenter at to discuss opportunities.

A nonprofit Alaska corporation formed in 2003, GAPP is dedicated to marketing once-frozen Pollock products harvested and process in Alaska. It’s market focus is North America, Europe and Japan.

GAPP is also seeking applicants for a fresh round of its program designed to heighten demand for wild Alaska Pollock, with emphasis on proposals to bring new product formulations to the market. The goal is to engage consumers with new ideas, innovations, influencers and recipes to raise their consciousness about wild Alaska Pollock and turn that try and buy attitude into a lasting habit, Morris said.

All proposals are due to GAPP by Sept 4. Final funding announcements are to be made no later than Sept. 28.  The competition is open to any organization in any country, and all product forms are to be considered, including fillets, surimi, roe, fishmeal or oil. 

GAPP also plans a workshop on July 15 to provide advice and answer questions about how to craft a solid proposal. Register for the workshop online at

More information can be found at