A major freight shipping and logistics firm, the Lynden family of companies, has signed on as a major sponsor of the Iditarod Trail Sled Dog Race, which will mark its 50th anniversary in 2022.
“We look forward to channeling the passion, energy and vitality to share support for the greater Iditarod community, its heritage, and culture,” said Lynden spokesperson Susie Stevens. “We are very happy to be a supporter and Lead Dog sponsor of the Iditarod for its 50th anniversary.”
Lynden provide transportation and logistics solutions in Alaska, as well as in Canada, the Pacific Northwest, Hawaii and internationally.
In January ExxonMobil, a major Iditarod sponsor since 1978, confirmed that the company was dropping its sponsorship of the race. An Associated Press report said ExxonMobil’s decision came after pressure from People for the Ethical Treatment of Animals, the biggest critic of the race.
ExxonMobil spokeswoman Ashley Alemayehu told the AP in an email that “the health and safety of the dogs and everyone involved in the event has always been an important consideration for us.”
PETA also took credit in 2020 after Alaska Airlines and Chrysler, through an Anchorage dealership, dropped their sponsorship of the Iditarod after PETA protested at Alaska Airlines’ corporate headquarters in Seattle and the Chrysler headquarters in Detroit. At the time, either company would confirm that the PETA protests were related to their decisions to withdraw sponsorship of the race, the AP report said.