ASMI’s All Hands on Deck meeting set for Nov. 9-11

Alaska Seafood Marketing Institute (ASMI) is preparing for its All Hands on Deck conference, slated for Nov. 9-11 at the Alyeska Resort in Girdwood, south of Anchorage, with an agenda filled with the latest news from international and domestic marketing to seafood technology.

The annual event offers updates on aspects of the seafood industry in Alaska, including current marketing efforts, strategies and challenges facing the industry. The goal of the meeting is to listen, learn, assess current industry conditions and plan future efforts to promote the Alaska brand of seafood worldwide.

Representatives of the state’s seafood industry are invited to participate, along with the public, in this free event. Details on specific aspects of the meeting will be posted online as they become available.

The basic format of each annual meeting begins with a general session of welcome and a customer advisory panel roundtable, plus a question-and -answer session on responsible fisheries management.

The customer advisory panel includes presenters from major purchasers representing domestic and international retail markets. Their presentations in the 2021 conference, marking ASMI’s 40th year, were virtual, as were all other presentations, due to the ongoing COVID-19 pandemic.

ASMI species committees on salmon, halibut and sablefish, whitefish and shellfish make their reports on the second day of the conference.


Reports from committees on international marketing, domestic marketing, communications and seafood technology fill the third day of the schedule and a meeting of the ASMI board of directors is the concluding event. Speakers are recorded and reports from each committee are posted online after the conference has concluded.

Reports from the 2021 All Hand on Deck conference are online at

All events are free and open to anyone wishing to attend. Individuals with disabilities who require reasonable accommodation or alternative means of communication for program information should contact ASMI at 907-465-5560.