Bob Desautel, the co-founder, president and chief executive officer of Global Seas and Nina Fisheries, has been reelected chairman of the Association of Genuine Alaska Pollock Producers (GAPP), the marketing entity for the Pollock processors.
Doug Christensen, president and chief executive officer of Arctic Storm will continue to serve as GAPP’s vice chair/secretary and treasurer for the coming year, GAPP added, in an announcement on Monday, Dec. 5.
Christensen said that more people today than before are informed about wild Alaska Pollock and intend to purchase the fish within the next month. “That awareness and intent to purchase are a direct result of GAPP building such a strong brand for Wild Alaska Pollock, executing its tactical strategic plan to build awareness and demand for our fish,” he said.
A non-profit Alaska corporation formed in 2003, GAPP is working to promote Genuine Alaska Pollock in major whitefish markets around the world, with a focus on Europe, North America and Japan. It is their goal to educate seafood buyers and consumers about the benefits of Genuine Alaska Pollock.
